Rich Ricci Joins Amazon as VP of Global Luxury Stores

Former Burberry CEO Brings Extensive Experience in Luxury Retail to Online Giant

Ricci to Lead Amazon's Expansion into High-End Fashion, Accessories, and Home Goods

Amazon has appointed former Burberry CEO Rich Ricci as Vice President of Global Luxury Stores. Ricci brings over two decades of experience in the luxury retail sector to his new role.

At Burberry, Ricci led the transformation of the brand into a global powerhouse. He oversaw the company's expansion into new markets, the development of innovative digital initiatives, and the creation of a strong brand identity.

Under Ricci's leadership, Burberry's revenue grew significantly, and the company's stock price tripled. His success in the luxury sector has made him a highly sought-after executive.

Amazon is expanding rapidly into the luxury market, and Ricci's appointment is a clear sign of the company's ambition to become a major player in this sector.

Ricci will be responsible for leading Amazon's luxury retail strategy and expanding the company's offerings in high-end fashion, accessories, and home goods.

His experience in the luxury sector will be invaluable as Amazon looks to attract wealthy consumers and compete with established players in the market.

Ricci's appointment is a major coup for Amazon and demonstrates the company's commitment to becoming a leader in the luxury retail sector.

Rich Ricci